Bhutan Textiles’ is a collective of textile players from the private, public and non-governmental sectors in Bhutan, promoting and producing unique handwoven textiles rooted in Bhutan' rich cultural heritage and lifestyle, and inspired by the values expressed through Gross National Happiness principles. Bhutan Textiles aims at ensuring the well-being of people and preserving the magnificent nature nestled in the heart of the Himalayas, contributing greatly to the sense of happiness and wholeness. To this end, Bhutan Textiles presents timeless collections that express the brand ́s definition of rustic elegance, deep appreciation for nature, commitment to using natural fibers and dyes, culture preservation and connection to ancient handmade techniques and tradition.